Search Engine Optimization (SEO) is the process that determines your visibility online for specific keywords. The era when the most visually appealing website would rank first is over. Nowadays, search engines consider a multitude of factors to decide a website’s ranking. These factors include the site’s underlying technology and platform, its loading speed, the quality of content, keyword utilization, visual contrast, checks for redundant content, meta tags, the age of the domain, the site’s reputation score, the volume and quality of backlinks, and its presence and activity on social media, among others.
We liken SEO to a drag race, where the effort you need to invest depends on your current ranking position. You wouldn’t bring a high-end $100,000 race car to a track only to compete against standard Honda Civics, would you? Instead, you might choose a 2020 Mustang 5.0 with significant horsepower, then assess your performance and make necessary adjustments. Through strategic and phased SEO efforts, you can effectively climb the rankings without overspending.
3 Main Types of SEO Strategies
Organic:
This is where search engines place you based on the total package of the website including your location. It takes time and work to get a website dialed into the search market and search terms. Patience and hard work win this race.
Paid Search:
Paid services like Google Products are like paying to go to the top of the rankings. It takes into count the competition and the location of your company to determine cost. Some competitive terms in larger cities can get pretty pricey… but it’s the fastest and most efficient way to get the phone ringing.
Additional Inbound Peripherals:
Sometimes you can use other services to drive traffic to your website. These are Facebook, Instagram, Linkedin, Angi.com, Home Advisor, amazon… you get the idea. Depending on your service using these more isolated services can laser focus your market making them more effective.
Search Engine Performance
We have both training and paid services available with in-house experts to have the site perform well in search engines. This is also an area where we excel because we take the time to educate the customer on the process. Most SEO services just throw money into the search platform and walk away, but that ends up costing you thousands in unneeded clicks. We manage accounts to ensure best performance.
Remember, SEO is a process; not something you just flip a switch and turn on/off.
Paid Professional SEO Services:
In addition to a standard website a customer might choose to have paid SEO services done through our team of professionals. This might include: SEO based content writing, Organic SEO Page Booster, Google Adwords, Google Visual Ads, Google Retargeting, Social Media page setup and Marketing and more. Be sure to ask us about these services.